
William Grant & Sons
Background
William Grant & Sons, a distinguished family-owned distillery, embodies a commitment to craftsmanship and innovation. Established in 1887, this renowned whisky producer prides itself on creating award-winning spirits such as Glenfiddich and The Balvenie.
The company’s dedication to quality and customer satisfaction fosters strong relationships with consumers and distributors alike, ensuring brand loyalty and trust.
This focus on service excellence not only enhances their reputation but also supports thousands of jobs within its facilities and throughout its extensive supply chain, positioning William Grant & Sons as a key player in the global market.
The Clienteling Academy was appointed as the trainer and experience auditing partner to support William Grant & Sons in becoming a centre for clienteling excellence. Thirty supervisors, seniors, and managers from global teams experienced The Art & Science of Clienteling™ over five days at their Scottish headquarters, from keynote speeches to learning labs.
Results
Following the training, feedback from customer relationship managers and sales managers demonstrates that the learning has been successfully transferred into the workplace.
Participants are now confidently practicing and implementing the principles of The Art & Science of Clienteling™, enabling the behaviors and mindset required by William Grant & Sons. Over 97% of learners are currently experiencing a positive uplift in their customer relationships.
Our Solution
Client Testimonial
We have been very pleased with The Clienteling Academy’s approach. They provided our customer relationship managers with the space to reflect, a thought-provoking program, and the energy to take action to improve their clienteling capability.
The Art & Science of Clienteling™ is a fantastic clienteling training program that is making a real, positive difference for our people and our workplace.
