/* -- The root styles must go in the element of the structure with the name "Menu". --*/

/* The styles are applying to the last menu item and giving it the button styles, you can change the background color value to the one you want instead of "var(--neutral)". */

.header-1__menu {
  /* Selecting only the children of "bricks-nav-menu". */
  > .bricks-nav-menu-wrapper > .bricks-nav-menu > .menu-item{
    /* The styles will apply only to the child of the last element with the class "menu-item".  */
    &:last-child a {
      background-color: var(--primary);
      color: var(--primary-ultra-light);
      padding: var(--space-xs) var(--space-m);
      border-radius: var(--radius-xs);

      /* Button hover style */
      &:hover {
        background-color: var(--primary-hover);
        color: var(--white);
      }
    }
  }
}
Introducing the 3C - CONNECT, COMMUNICATE, CULTIVATE framwork at The Clienteling Academy

The Art & Science of Clienteling™ Fundamentals

Educate

This workshop is designed for:
All client-facing professionals, including retail associates, stylists, advisors, service teams, relationship managers, hospitality service teams, and client development specialists.
Learing Level: Entry to intermediate
Format: In-Person or Virtual
Participants Per Workshop: 15 max
Duration: 1 day / 8 hours (in-person delivery only) or 2 half days / 4 hours each day

Skills You'll Master

  • Customer Loyalty
  • Personal Branding
  • Effective Communication
  • Relationship Building

About

This signature workshop establishes the foundations of clienteling excellence by equipping luxury professionals with the skills, methodologies, and behaviours required to connect, communicate, and cultivate client relationships from the very first interaction.

Participants are introduced to the key principles of a service-excellence mindset, instant rapport building, effective communication decoding, the art and science of storytelling, and mastery of the relationship intimacy circle.

Course Modules

1

Why Client Loyalty Matters

Explore the shift from transactional selling to cultivating lifetime value, equipping participants to build enduring client relationships that drive sustainable revenue. Through the psychology of luxury loyalty and practical role-modeling of emotional resonance, learners will master how to create meaningful moments, deepen brand affinity, and inspire repeat advocacy in high-end markets.

2

Developing a Holistic Luxury Presence

Unpack the five facets of personal branding – etiquette, mindset, expertise, appearance, and communication – to help participants craft a cohesive, credible, and compelling professional identity. Through practical frameworks and applied exercises, learners will refine how they show up, think, perform, present, and communicate so their brand consistently signals trust and value.

3

CONNECT — Building Authentic Relationships

Demystify how first impressions are formed, revealing the rapid cognitive shortcuts that shape judgments in seconds. Using the SPCV Model and the Language of Perception, participants learn to decode and intentionally craft signals that create immediate, lasting credibility.

4

COMMUNICATE — The Science of Effective Communication

Use the expanded GC Communication Wardrobe to help participants build self-awareness and communicate with intention – selecting the right tone, structure, and delivery to match audience, purpose, and stakes for clearer, more persuasive impact.

5

CULTIVATE — Building Trust & Long-Term Relationships

Equip participants to initiate and sustain meaningful client connections by practicing credibility-building behaviours from the very first touchpoint. Using the Relationship Intimacy Circle, learners will map stages of closeness, apply trust accelerators, and design early interactions that plant the seeds of long-term trust and loyalty.

Participants will receive

The Art & Science of Clienteling™ – CONNECT module completion certificate
Inspirational digital booklet
21 Days to Clienteling Excellence Toolkit

Workshop Methodologies

  • Five Facets of Personal Branding

  • SPCV Model

  • The Language of Perception

  • GC Communication Wardrobe

  • The Relationship Intimacy Circle

Start your Journey here

Download Our Brochure to Learn More

Start Your Journey To Clienteling MasteryDownload Course Brochure