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    /* The styles will apply only to the child of the last element with the class "menu-item".  */
    &:last-child a {
      background-color: var(--primary);
      color: var(--primary-ultra-light);
      padding: var(--space-xs) var(--space-m);
      border-radius: var(--radius-xs);

      /* Button hover style */
      &:hover {
        background-color: var(--primary-hover);
        color: var(--white);
      }
    }
  }
}
Introducing The Art and Science of Clienteling methodology used at The Clienteling Academy

The Art & Science of Clienteling™ Leadership Coaching

Educate

This workshop is designed for:
Boutique managers, Client development leaders, Retail managers, CRM team leaders, Hospitality and service leaders
Learing Level: Advanced
Format: In-Person only
Participants Per Workshop: 12 max
Duration: Option A – Essentials Workshop: 1 day / 8 hours / Option B – Mastery Workshop: 2 days / 16 hours

Skills You'll Master

  • Performance management
  • Team coaching
  • Team motivation and recognition
  • Action planning

About

This is the flagship coaching workshop crafted by our Founder, Gogo Cheng, to transform leaders from managers into clienteling coaches – bridging individual competence and organisational capability.

Powered by leadership training and coaching simulations, the workshop combines coaching psychology, practical clienteling tools, real-world scenarios, and commercial alignment techniques to help leaders diagnose team gaps, create personalised coaching plans, role-model excellence, give feedback that motivates change, transform daily rituals, and build a culture of recognition and emotional loyalty.

Course Modules

1

Identify Clienteling Challenges and Opportunities

Unpack the 4-step GC Coaching Foundation – from identifying team strengths and gaps, diagnosing clienteling behaviours with GC tools, to advancing leadership impact through storytelling and role modelling. This helps build emotional buy-in and create momentum for consistent, high-performance habits.

Essentials workshop focus:
Foundational diagnosis

Mastery workshop focus:
Deeper case analysis and team profiling

2

Create Impactful Clienteling Rituals

Shift from instruction to experience-based coaching through daily clienteling rituals that create rapid, on-the-floor learning. Embed coaching micro-habits and foster psychological safety so behaviour change sticks – elevating team performance through consistent, low-friction, results-driven practice.

Essentials workshop focus:
Establish key rituals

Mastery workshop focus:
Ritual design with habit embedding and measurement

3

Translate Clienteling into Commercial Language

Connect day-to-day behaviours to measurable sales impact by simplifying clienteling KPIs and coaching with data from CRM systems, client books, and engagement scores. Integrate clienteling into performance reviews to create individualised growth opportunities and build a culture of recognition.

Essentials workshop focus:
Fundamental alignment

Mastery workshop focus:
Advanced KPI design, tracking, and storytelling

4

Real-Case Simulations and “Coach the Coach” Labs

Use scenario-based coaching with real participant cases and structured debriefs to surface root causes and sharpen practical problem-solving. Convert insights into action plans with clear ownership and accountability, ensuring learning transfers to frontline teams and elevates clienteling excellence.

Essentials workshop focus:
Fundamental alignment

Mastery workshop focus:
Advanced KPI design, tracking, and storytelling

Participants will receive

The Art & Science of Clienteling™ Leadership Coaching completion certificate
Inspirational digital booklet
GC Leadership Coaching Playbook

Workshop Methodologies

  • GC Coaching Foundations

  • The One-Minute Coaching Moment

  • End-of-Day Reflection Huddle

  • GC Communication Wardrobe

  • Personal Motivation Drivers

Start your Journey here

Download Our Brochure to Learn More

Start Your Journey To Clienteling MasteryDownload Course Brochure