/* -- The root styles must go in the element of the structure with the name "Menu". --*/

/* The styles are applying to the last menu item and giving it the button styles, you can change the background color value to the one you want instead of "var(--neutral)". */

.header-1__menu {
  /* Selecting only the children of "bricks-nav-menu". */
  > .bricks-nav-menu-wrapper > .bricks-nav-menu > .menu-item{
    /* The styles will apply only to the child of the last element with the class "menu-item".  */
    &:last-child a {
      background-color: var(--primary);
      color: var(--primary-ultra-light);
      padding: var(--space-xs) var(--space-m);
      border-radius: var(--radius-xs);

      /* Button hover style */
      &:hover {
        background-color: var(--primary-hover);
        color: var(--white);
      }
    }
  }
}
Introducing the Relationship Intimacy Circles framework used at The Clienteling Academy

The Art & Science of Clienteling™ — CULTIVATE

Educate

This workshop is designed for:
All senior client-facing professionals: senior retail associates, senior stylists, senior advisors, client development managers, and sales managers.
Learing Level: Advanced
Format: In-Person or Virtual
Participants Per Workshop: 15 max
Duration: 1 day / 8 hours or 2 half-days / 4 hours each day (Virtual option available only in the two half-day format)

Skills You'll Master

  • Client engagement strategy
  • Personalised outreach
  • Client profiling
  • High-value opportunity

About

This is the final and most advanced stage of the 3Cs Journey – turning communication into loyalty, advocacy, and revenue. All modules are designed to help luxury professionals evolve from transactional selling to intentional stewarding of relationships, building lasting emotional loyalty.

Participants learn to analyse client portfolios, identify growth opportunities, design multi-touchpoint engagement plans, and execute outreach with The Clienteling Academy’s signature warmth, precision, and commercial intent.

Course Modules

1

Developing a Holistic Client Persona Analysis

1.1 GC Client Profiling Framework
Develop a holistic client persona using the GC Client Profiling Framework to diagnose client performance and reveal patterns that drive behaviour and value.

1.2 Segmenting the Client Book
Participants will learn to segment the client database by spending and potential, to be able to distinguish high-value from high-opportunity clients. They can then focus attention and resources where clienteling efforts will have the greatest impact.

2

Mapping Client Journeys & Engagement Plans

2.1 Customer Journey Mapping

Map the ideal customer journey – from first visit through after-sales, to long-term nurturing. Learn to design personalised product engagement, experience-based activation, and hospitality moments that surprise, delight and deepen affinity.

2.2 Client Engagement Metrics
Learners will be introduced to client engagement metrics to help sustain momentum and prioritise next-best actions.

3

Strategising Client Outreach with Precision

3.1 Three-Step Outreach Approach
Empower participants with the Art of Hosting and the Three-Step Outreach Approach – strategies that reinforce a calibrated, tailored client-facing tone across language, space, sensory cues, timing, and emotional readiness.

3.2 Client Outreach Matrix
Introduce a prioritisation matrix that helps target high-value, high-potential, and reactivation clients, ensuring outreach is sequenced, relevant, and consistently high-touch.

Participants will receive

The Art & Science of Clienteling™ CULTIVATE module completion certificate
Inspirational digital booklet
Individual Client Development Strategy Blueprint

Workshop Methodologies

  • GC Client Profiling Framework

  • Multi-Touchpoint Engagement Journey

  • Three-Step Outreach Approach

  • Environmental Preferences in Hosting

  • The Art of Hosting

Start your Journey here

Download Our Brochure to Learn More

Start Your Journey To Clienteling MasteryDownload Course Brochure