/* -- The root styles must go in the element of the structure with the name "Menu". --*/

/* The styles are applying to the last menu item and giving it the button styles, you can change the background color value to the one you want instead of "var(--neutral)". */

.header-1__menu {
  /* Selecting only the children of "bricks-nav-menu". */
  > .bricks-nav-menu-wrapper > .bricks-nav-menu > .menu-item{
    /* The styles will apply only to the child of the last element with the class "menu-item".  */
    &:last-child a {
      background-color: var(--primary);
      color: var(--primary-ultra-light);
      padding: var(--space-xs) var(--space-m);
      border-radius: var(--radius-xs);

      /* Button hover style */
      &:hover {
        background-color: var(--primary-hover);
        color: var(--white);
      }
    }
  }
}
Introducing the GC Communication Wardrobe framework used at The Clienteling Academy

The Art & Science of Clienteling™ — COMMUNICATE

Educate

This workshop is designed for:
All client-facing professionals: retail associates, stylists, advisors, service teams, relationship managers, hospitality service teams, and client development specialists.
Learing Level: Intermediate to advanced
Format: In-Person or Virtual
Participants Per Workshop: 15 max
Duration: 1 day / 8 hours or 2 half-days / 4 hours each day (Virtual option available only in the two half-day format)

Skills You'll Master

  • Communication Style
  • Influence & Persuasion
  • Decode Motivation
  • Communication Habits

About

This workshop is the second stage of the 3Cs Journey – turning connection into engagement. The modules are designed to help participants understand the science and psychology behind powerful communication, enabling them to influence authentically, speak with gravitas, adapt to client preferences, and build emotional resonance that drives loyalty and commercial impact.

Participants learn to adapt their communication style, decode client motivations, influence ethically, and build emotional resonance across in-person, digital, and hybrid touchpoints. This is where “the art” – presence, empathy, and storytelling – meets “the science” – psychology, behavioural cues, and communication structure in the world of luxury communication.

Course Modules

1

Mastering the GC Communication Wardrobe

1.1 Dress Your Communication with Intention
Help learners deepen self-awareness of their default personal communication style so they can recognise, flex, and align their approach across contexts.

1.2 Meet Your Clients in the Right Channel
Learners will practice how to optimise tone, energy, pace, and body language – while speaking with gravitas and emotional clarity – and meet each client’s preferred channel for maximum rapport and impact.

2

Decoding Customer Motivations & Psychology

2.1 Personal Motivation Drivers
Uncover personal motivational drivers that build authentic, influence-ready self-awareness. Introduce how luxury client psychology provides insight into client decision-making.

2.2 The Art and Science of Influence in Action
Learners will apply psychologically aligned language to core motivations and practices to create ethical, personalised interactions that feel natural and effortless.

3

Communicating for Impact & Emotional Resonance

3.1 Communication for Impact
Shape memorable communication through storytelling, using emotion appropriately in luxury conversations, and “landing” messages with clarity and confidence.

3.2 Handling Objections with Confidence
Learners will practice how to convert customer objections into opportunities through empathy, while building psychological safety and trust so that dialogue remains open, respectful, and persuasive.

Participants will receive

The Art & Science of Clienteling™ COMMUNICATE module completion certificate
Inspirational digital booklet
Personal Communication Style Snapshot

Workshop Methodologies

  • GC Communication Wardrobe

  • GC Communication Styles in Action

  • Dress Your Communication with Intention

  • Personal Motivation Drivers

  • Art & Science of Influence

Start your Journey here

Download Our Brochure to Learn More

Start Your Journey To Clienteling MasteryDownload Course Brochure