/* -- The root styles must go in the element of the structure with the name "Menu". --*/

/* The styles are applying to the last menu item and giving it the button styles, you can change the background color value to the one you want instead of "var(--neutral)". */

.header-1__menu {
  /* Selecting only the children of "bricks-nav-menu". */
  > .bricks-nav-menu-wrapper > .bricks-nav-menu > .menu-item{
    /* The styles will apply only to the child of the last element with the class "menu-item".  */
    &:last-child a {
      background-color: var(--primary);
      color: var(--primary-ultra-light);
      padding: var(--space-xs) var(--space-m);
      border-radius: var(--radius-xs);

      /* Button hover style */
      &:hover {
        background-color: var(--primary-hover);
        color: var(--white);
      }
    }
  }
}
Introducing the Influential Mastery workshop at The Clienteling Academy

Influential Mastery – High-Value Selling with HNWIs

Embody

This workshop is designed for:
All Client Facing Professionals: Retail Associates, Stylists, Advisors, Service Teams, Relationship Managers, Hospitality Service Teams, Client Development Specialists
Learing Level: Intermediate to Advanced
Format: In-Person or Virtual
Participants Per Workshop: 15 max
Duration: 2 day / 8 hours per day

Skills You'll Master

  • Communication Channel Matching
  • Powerful Storytelling
  • Reading Emotional Signals
  • Objection Handling
  • Closing with Confidence

About

In the world of top 1% clients, selling is not about persuasion — it is about influence.

True influence begins with understanding how HNWIs make decisions, what drives their motivations, and how emotional and psychological factors shape commitment. It requires the ability to decode communication preferences, interpret unspoken signals, and guide conversations with clarity and confidence.

This Influential Mastery workshop equips client-facing professionals to move beyond traditional selling techniques and adopt a psychology-informed approach to high-value engagement. Participants learn to align product value with client identity, apply structured storytelling to influence meaningfully, read emotional cues with precision, and navigate objections as opportunities for reassurance.

Using GC’s proprietary frameworks, PCM behavioural insights, and applied decision-making psychology, participants refine how they influence, respond, and close — strengthening both commercial confidence and long-term trust.

Course Modules

1

Influence vs. Persuasion

True influence is not about pushing, but about achieving alignment. This module explores how understanding the real drivers behind decisions enables you to guide interactions without resorting to traditional persuasion tactics.

Learners will develop knowledge of the science of decision making, inspired by Dr. Cialdini. They will map a client’s decision drivers and practise reframing product features as alignment with client values.

2

Decoding Communication Preferences

This module focuses on decoding communication preferences and underlying motivations. Participants will learn how to create powerful first impressions, build authentic rapport, and influence without traditional persuasion tactics.

Learners will participate in interactive activities where they practise spotting communication preferences in real time and matching channels appropriately.

3

Storytelling That Influences

The science of storytelling lies in influencing through compelling and structured narratives. The 6-stage storytelling framework helps participants understand story architecture and the emotional pacing required to resonate with different client motivations.

Learners will develop a story using the 6-stage structure and practise adjusting emotional pacing according to different PCM types.

4

Reading Emotional Signals

Reading emotional intelligence in professional interactions is a critical skill to interpret unspoken cues and manage challenging conversations with empathy and precision.

Learners will observe non-verbal cues and micro-expressions in conversations; identify both positive and stress signals, and practise adjusting communication style based on emotional signals.

5

Handling Objections and Closing High Value

An objection is a request for reassurance, not rejection. Navigating objections with empathy and precision is essential to close high-value transactions and build lasting trust.

Learners will role-play common objection styles linked to client distress patterns and practise distress recovery techniques to turn resistance into opportunities for commercial success.

Participants will receive

Optional Process Communication Model Profile
Communication Channel Matching Guide
Storytelling Framework
PCM Motivation and Stress Signals Guide
Inspirational digital workbook

Workshop Methodologies

  • Communication Preference Framework

  • 6-Stage Story Structure

  • Psychological Needs Decoder

  • Objection Styles by Client Motivation

  • Relationship Intimacy Circle in Action

  • Distress Recovery Technique

  • GC Influence Map Framework

Start your Journey here

Download Our Brochure to Learn More

Start Your Journey To Clienteling MasteryDownload Course Brochure