/* -- The root styles must go in the element of the structure with the name "Menu". --*/

/* The styles are applying to the last menu item and giving it the button styles, you can change the background color value to the one you want instead of "var(--neutral)". */

.header-1__menu {
  /* Selecting only the children of "bricks-nav-menu". */
  > .bricks-nav-menu-wrapper > .bricks-nav-menu > .menu-item{
    /* The styles will apply only to the child of the last element with the class "menu-item".  */
    &:last-child a {
      background-color: var(--primary);
      color: var(--primary-ultra-light);
      padding: var(--space-xs) var(--space-m);
      border-radius: var(--radius-xs);

      /* Button hover style */
      &:hover {
        background-color: var(--primary-hover);
        color: var(--white);
      }
    }
  }
}
Introducing the SPCV - sincerity, presence, curiosity, versatility framework used at The Clienteling Academy

The Art & Science of Clienteling™ — CONNECT

Educate

This workshop is designed for:
All client-facing professionals: retail associates, stylists, advisors, service teams, relationship managers, hospitality service teams, and client development specialists.
Learing Level: Intermediate to advanced
Format: In-Person or Virtual
Participants Per Workshop: 15 max
Duration: 1 day / 8 hours or 2 half-days / 4 hours each day (Virtual option available only in the two half-day format)

Skills You'll Master

  • Luxury etiquette
  • Store ceremony
  • Storytelling
  • Luxury hospitality

About

This is the first stage of The Clienteling Academy’s 3C Journey—Connect, Communicate, and Cultivate—a holistic approach to mastering exceptional clienteling. The modules are designed to help learners create meaningful first impressions, read client cues, conduct client needs discovery, and build authentic human connections that set the tone for loyalty. This is where relationships begin, trust is seeded, and long-game loyalty becomes possible.

Participants learn to navigate client needs—both stated and unstated—through mastery of luxury etiquette, connection psychology, storytelling, and hospitality-driven service rituals.

Course Modules

1

Mastering Luxury Etiquette & First Impressions

1.1 Role of a Luxury Host
Train participants in the role of a luxury host – blending gracious protocol with high-touch service to signal exclusivity and care from the first moment.

1.2 Using the Three-Step First Impression Formula and the Store Visit Ceremony
Learners will choreograph a structured, end-to-end experience that welcomes and guides clients with seamless elegance.

2

Exploring Client Needs with Depth & Sensitivity

2.1 Dance of Connection
Develop the art of small talk, rapport, and authentic human warmth to build emotional resonance and relevance in every interaction.

2.2 The GC Storytelling Framework
Participants learn to spark meaningful dialogue and create memorable, trust-rich conversations through training in reading emotional, behavioural, and contextual cues.

3

Meeting & Exceeding Client Expectations

3.1 Luxury Decision Pathways
Unpack how product desire forms along luxury decision pathways, giving participants tools to guide clients from curiosity to confident choice.

3.2 Luxury Hospitality
By combining hospitality with service, learners will transform interactions into personalised moments and elevate expectations through creativity, anticipation, and bespoke touches.

Participants will receive

The Art & Science of Clienteling™ CONNECT module completion certificate
Inspirational digital booklet
Personal “Connection Habits Blueprint”

Workshop Methodologies

  • The Role of a Luxury Host

  • The Three-Step First Impression Formula

  • Store Visit Ceremony

  • The Dance of Connection

  • The GC Storytelling Framework

Start your Journey here

Download Our Brochure to Learn More

Start Your Journey To Clienteling MasteryDownload Course Brochure