/* -- The root styles must go in the element of the structure with the name "Menu". --*/

/* The styles are applying to the last menu item and giving it the button styles, you can change the background color value to the one you want instead of "var(--neutral)". */

.header-1__menu {
  /* Selecting only the children of "bricks-nav-menu". */
  > .bricks-nav-menu-wrapper > .bricks-nav-menu > .menu-item{
    /* The styles will apply only to the child of the last element with the class "menu-item".  */
    &:last-child a {
      background-color: var(--primary);
      color: var(--primary-ultra-light);
      padding: var(--space-xs) var(--space-m);
      border-radius: var(--radius-xs);

      /* Button hover style */
      &:hover {
        background-color: var(--primary-hover);
        color: var(--white);
      }
    }
  }
}
Zegna - prestigious Italian luxury menswear house and clienteling behaviour auditing partner of The Clienteling Academy across APAC boutique networks

Zegna

Background

Zegna, a prestigious luxury menswear brand, epitomises a commitment to craftsmanship and innovation in the fashion industry. Established in 1910, this iconic Italian house is renowned for its exquisite tailoring, fine fabrics, and elegant designs that cater to discerning customers worldwide.

Zegna’s dedication to quality and sustainable sourcing fosters strong relationships with its clientele, enhancing brand loyalty and trust.

This emphasis on delivering exceptional products and experiences not only bolsters its esteemed reputation but also supports a vibrant community of artisans and sustainable practices, positioning Zegna as a pivotal player in the luxury menswear market.

The Clienteling Academy was appointed as the customer experience and clienteling behaviour auditing partner to support Zegna in becoming a centre for clienteling excellence across APAC boutique networks.

Results

The auditing program for Zegna has produced significant outcomes aimed at elevating clienteling capabilities, enhancing in-store staff skills, and optimising hosting hardware across APAC stores.

Through comprehensive assessments and recommendations, Zegna’s in-store teams are more adept at creating an inviting atmosphere that embodies the brand’s luxury ethos.

This heightened capability not only strengthens customer engagement and satisfaction but also positions Zegna as a leader in the luxury retail market across the APAC region.

Client Testimonial

Working with Gogo Cheng is like taking a masterclass in luxury retail clienteling, consumer value and retention management, and retail sales—with Gogo’s signature smile, style, and big dose of positivity. Gogo has a can-do spirit and embraces problem-solving.

She also thrives at connecting with retail store leadership, getting to the root of pain points, and offering solutions.

I would highly recommend Gogo if you want an objective evaluation of the commercial and learning and development opportunities suitable for your luxury retail business.

Vanessa
Former Client Engagement Director APAC